brand stewardship · placemaking

The SEASIDE® Brand Family

A collection of identities, retail experiences, hospitality details and civic moments developed across one of America’s most distinctive coastal communities.

role

Creative director and multidisciplinary design partner

disciplines

Identity, retail, hospitality, signage, illustration and events

projects

The Court, Cabana, Kids+Baby and community initiatives

Many expressions of one extraordinary place.

The opportunity

SEASIDE® contains distinct businesses, experiences and traditions, each requiring its own personality while contributing to the larger character of the town.

The approach

Keri worked across scales and categories—creating individual identities while responding to the town’s architecture, coastal palette and carefully cultivated sense of community. The resulting work ranges from quiet luxury to playful illustration and civic celebration.

Selected work

The Court identity and guest experience

Cabana retail identity

Kids+Baby graphics and illustration

Farmers Market poster artwork

Keys of Service signage

40th Anniversary identity and signage

Fourth of July invitations

Maps, merchandise and environmental details

Project details

Outcome

A body of work that demonstrates long-term brand stewardship: distinct projects connected by place, proportion, craft and an understanding of how people experience design in everyday life.