Keri Atchley
nonprofit · child advocacy

Emerald Coast Children’s Advocacy Center

A long-term creative partnership connecting child advocacy with event identities, fundraising campaigns, donor communications and digital design.

A Night with the Stars — ECCAC 20th anniversary celebration identity
role

Executive board member, creative director, designer and digital partner

disciplines

Digital experience, campaign design, fundraising communications and environmental storytelling

focus

Child advocacy, prevention, donor engagement and community trust

Using design to support trust, understanding and action.

The challenge

ECCAC serves children and families around an exceptionally sensitive mission. Its communications needed to be accessible and reassuring while helping donors, partners and the wider community understand the organization’s services and impact.

The approach

I combined executive-board service with hands-on creative direction across the organization’s everyday communications and signature events. For the 20th anniversary, A Night with the Stars carried a celestial theme through the event identity, invitation and sponsorship packet. Wiggin’ Out translated a playful prom-night concept into advertising, sponsor materials and event storytelling. Newsletters, prevention campaigns and a donor-recognition map brought the same care to community outreach and giving opportunities.

Selected deliverables

Website design and content structure
Fundraising campaign materials
Event graphics and environments
Donor communications
Digital and social assets
Board-level creative strategy

Outcome + legacy

A body of work spanning celebration, prevention, donor engagement and digital communication—supporting an organization dedicated to protecting children and helping families heal. Event identities gave each fundraiser its own character, while the broader communications kept ECCAC’s mission at the center.

Destin Charity Wine Auction Foundation check presentation to ECCAC in 2020
Community support in action: a $75,000 donation from the Destin Charity Wine Auction Foundation to ECCAC, September 2020.