retail graphics · illustration

Kids+Baby — The SEASIDE® Style

A playful coastal world translated across identity, packaging and a storefront environment created for children and families.

role

Creative director, designer and illustrator

disciplines

Identity, illustration, packaging and environmental graphics

setting

The SEASIDE® Style retail family

A joyful undersea story made physical.

The challenge

The brand needed to delight children without losing the visual polish expected of The SEASIDE® Style.

The approach

Keri built a bright illustrated ecosystem of coral, marine life and coastal characters, then adapted it across very different scales—from shopping bags and brand marks to expansive architectural window graphics.

Selected deliverables

Identity and graphic system

Custom marine illustrations

Storefront window environment

Shopping-bag concepts

Retail graphics and packaging

Production coordination

Outcome

A cheerful, ownable retail environment that turns the storefront itself into part of the family experience.