Turning a functional website into an emotional brand experience.
The challenge
The existing site worked, but it felt text-heavy, difficult to navigate and disconnected from the caliber of Coastal Development Group’s homes. It informed visitors without creating a meaningful sense of place or aspiration.
The approach
I refined rather than rebuilt: reorganizing content into clear navigation, reducing copy, elevating imagery and introducing visual pacing aligned with high-end coastal construction. The experience was developed in Squarespace for flexibility, longevity and easy client stewardship.
Selected deliverables
Digital strategy and UX structure
Copy editing and content hierarchy
Website visual design
Image direction and enhancement
Squarespace development
Scalable content system
