Designing a trusted space for girls to grow into themselves.
The challenge
Girls moving from the tween years through adolescence need honest guidance, emotional tools and a steady adult presence—without the formality or distance that can make traditional support feel inaccessible.
The approach
Keri founded GirlTalk Jax and created BSYAW—Big Sister You Always Wanted—as a personal, practical mentoring program. She created the logo and identity, built the website, and developed posters and social media marketing around a clear promise: genuine support, meaningful connection and lasting results. The experience is designed to help girls meet life’s challenges with confidence and resilience.
Selected deliverables
Program concept and positioning
Logo and visual identity
BSYAW signature program
Website design and development
Social media marketing
Posters and promotional materials
