Reframing a familiar destination through a new retail identity.
The challenge
As the long-running Perspicacity marketplace evolved into Cabana, the new identity needed to honor its sense of discovery while introducing a cleaner, more fashion-forward point of view.
The approach
Keri created an elegant identity with enough personality to move from storefront signage to small retail details. The system pairs relaxed coastal confidence with refined typography, allowing products, people and place to remain central.
Selected deliverables
Logo and visual identity
Exterior retail signage
Shopping bags and product tags
Lookbook and editorial layouts
Magazine advertising
Production-ready retail graphics