A visual identity built around restraint, texture and aspiration.
The challenge
The identity needed to signal luxury without relying on excess—creating a flexible mark and visual language that could feel confident in both intimate and editorial settings.
The approach
Keri created the logo and sophisticated identity system led by elegant typography, a dark tactile palette and carefully controlled hierarchy. The system was designed to hold its character across covers, pages, invitations, promotional materials and digital placements.
Selected deliverables
Logo and identity system
Typography and visual hierarchy
Editorial applications
Promotional collateral
Digital brand assets
Production-ready artwork
