Building trust for a new category of compassionate care.
The challenge
CHT Medical entered a highly regulated and rapidly changing market as one of Florida’s first approved medical-cannabis providers. The brand needed to explain unfamiliar products, support physicians and patients, satisfy detailed production requirements and establish immediate credibility.
The approach
Keri developed an integrated visual and information system spanning launch materials, patient and physician education, packaging, digital graphics, advertising and event displays. When new ownership introduced the Aphria brand, she was re-engaged to translate the system across updated packaging, sales materials, menus and product communications—preserving clarity while supporting expansion.
Selected deliverables
Launch identity and brand system
Patient and physician information packets
Folders, brochures and direct mail
Packaging and 3D renderings
Product catalogs and information sheets
Advertising, web and event graphics
