Simple luxury, expressed through every guest touchpoint.
The challenge
The former motor-court property needed a refined identity that felt elevated yet effortless—and unmistakably connected to the architecture and spirit of SEASIDE®.
The approach
Keri created the logo and complete identity from scratch, then extended the system through the stay itself. The design language is quiet, tactile and collected, allowing the brand to appear naturally on everything from arrival signage to the small objects guests encounter in their rooms.
Selected deliverables
Logo and identity system
Main and parking signage
Stationery and guest materials
Maps and key fobs
Private-label travel kits
In-room textiles, mugs and collectibles
Grand-opening event materials
Production and vendor coordination
