Creating a consumer brand from the ground up.
The challenge
Sea Level needed to feel distinctive on shelf, effortless in a coastal setting and credible within a tightly regulated spirits category.
The approach
Keri and Greg Atchley shaped the brand holistically—from the chemistry of an oat-based vodka through bottle and stopper selection. Keri created the logo and complete brand identity, then engineered a direct-to-glass label system that met government requirements while preserving the bottle’s clarity and premium presence.
Selected deliverables
Brand identity and visual system
Bottle and stopper selection
Regulatory direct-to-glass graphics
Stationery and sales materials
Website and social platforms
Advertising, apparel and event graphics
