Turning a brokerage into a consistent luxury-media presence.
The challenge
The brand needed to market highly desirable coastal properties while expressing the architecture, lifestyle and sense of place that made them exceptional.
The approach
Keri created the logo and brand identity, then built an integrated family of materials spanning everyday sales tools and premium editorial publishing. She conceptualized, designed and organized Coastal Luxury Magazine, balancing aspirational storytelling, photography, advertising and property marketing.
Selected deliverables
Logo creation, identity and stationery
Magazine concept and art direction
Editorial layout and pagination
Postcards, brochures and newsletters
Market reports and presentations
Advertising, digital media and signage
